e-commerce
ftb clothing
The merchandise store created by the tatoo masters. Our goal was to create a platform where the user can find his favorite tattoo artist and buy his merch. We used white background color and black laconic font as a base. Thus, attention is not dissipated from the main point.
what
On the homepage we brought out collections and categories of goods. Also — the separate positions of the new collection for quick search when the assortment filter is not fundamental. Each tattoo artist has his own page where he succinctly presented his assortment of things. The minimum of complexity — the maximum of simplicity in the choice of merch.
how
There are also selection criteria based on gender — separate clothes for men and for women. The colorful font reflects the company’s style well. The tattoo artist is a way of life. We tried to convey this by branding.
where
Each collection has a separate page with a description, history and personalities. So the site becomes not only an online store, but also an information platform in a blog format. Always the up-to-date and updated information.
This project is a simplification of problems for fans of merchandise. Quick search by the name of the tattoo master or the desired merchandise. Selection of collections, classification or catalog. It's simple, but damn necessary.
Design
UX / UI Design
Art Direction
Visual Design
Creative Direction
Motion Design